Inside the Masters Golf Shop

When walking around Augusta National Golf Club, it’s common to see hats, shirts, coats and bags adorned with the iconic Masters logo. There’s only one place to go for that must-have merchandise and that’s in the new Main Golf Shop located near the first tee.

Once inside the impressive facility, scores of patrons, all eager to make their purchases, can choose their favourite souvenirs from a host of items, that also includes flags, coasters, keychains, flasks and more.

Another perk of the Golf Shop, which was built on the site of the old merchandise pavilion, is that patrons no longer have to queue outside. Instead, they can walk straight inside and wind their way around their main entrance towards the hub of the shop, passing trophies, famous quotes and more on their way in. Here are some key numbers surrounding the new facility…

125 – styles of hats on sale

1 – one hat sold per second

255 – the new shop took 255 days to build

25 – there are 25 times more employees than in the old shop

64 – cash registers

386 – mannequins

As you can see from the below images, it’s quite the sight…